A near-daily constant in modern life is coffee. Despite every health podcast reminding us not to start the day with one, one of the best parts of a morning is the smell of a freshly brewed cup. Whether you’re an at-home coffee connoisseur or prefer your favorite coffee shop, your coffee is made that much better when it serves a greater purpose.
Black Rifle Coffee Company has built a reputation for small-batch coffee paired with a meaningful purpose. Founded by veterans and headquartered in Utah, BRCC is a mission-driven brand that honors service, supports veterans, and strengthens communities. It’s a vision that traces back to 2014, when former Green Beret Evan Hafer launched the company with a simple commitment: serve outstanding coffee and support the people who served this country. Today that dedication extends to active-duty military and first responders alike, all in the name of the American way of life.
As the company has grown, it’s committed to hiring 10,000 veterans to give back to the military community that helped build it. Customer purchases have helped generate more than $2 million in donations to veteran-focused organizations, and a recent Veterans Day initiative, in partnership with Born Primitive, eliminated more than $34 million in medical debt for thousands of American veterans.
This matters deeply for the criminal justice conversation in Utah. Veterans who struggle to transition back into civilian life are at a higher risk of homelessness, substance misuse, or incarceration. At Right On Crime, we’ve emphasized that veterans should never be forgotten, even behind bars. Meaningful employment and a strong sense of purpose are among the best tools for prevention, rehabilitation, and long-term stability.
BRCC’s culture built on service, discipline, and community, reflects the same values that make families stronger and neighborhoods safer. Utah benefits when companies champion accountability, hard work, and second chances. Black Rifle Coffee Company shows what it looks like when entrepreneurship and service-minded values meet. And as Utah continues to lead on criminal justice solutions that strengthen local communities, businesses like BRCC remind us that public safety isn’t just shaped by policy, it’s shaped by people and workplaces that offer opportunity and purpose.
So next time you’re grabbing a cup of coffee, consider BRCC and know you’re supporting more than a brand. You’re supporting a Utah company living out the American values we all share.